How to Choose an Awesome POS Partner

Gone are the days of cash-only ice cream shops where every server had the menu memorized and calculated the amount and change due by hand or with a traditional cash register. There are very few food service establishments left without the ability to process credit cards, and even fewer without some type of point of sale system (and cash registers don’t count!).

If you are a cash register dealer or point of sale reseller (or plan to become one), you provide restaurants with the system and service that they can’t do business without. You care about your customers and their restaurants, so you want to provide them with the best solution for their operation.

If you’re not sure how to choose an awesome POS partner, you found the right post. We have plenty of first-hand knowledge when it comes to both point of sale systems and successful business partnerships. Read on to learn about the top qualities to look for in a POS partner.

Persistent Innovation:

A clear sign of a quality partner is persistent innovation. If the POS provider you are considering has a proven record of reinvesting in their product, making improvements, and offering updates, that is a good indication that they would be a profitable partner. Successful innovators are constantly watching the industry and monitoring the needs of restaurants and diners alike. The ability to serve restaurants and meet demands when they arise turns POS providers like these into industry-leading companies.

Consistent, Reputable Profit Margins:

Analyze the profit margins of your potential POS partner. Surely you want to be paid fairly for your work, and you should! Choose a partner with a healthy profit margin. Some companies have better margins than others, so you’ll want to make sure the company you choose has a commission structure that suits you.

Don’t Fight for Customers:

Your POS partner should be just that – a partner – not a competitor. Sometimes choosing a partner who also tries to sell to end users can be frustrating, and you can find yourself competing for the same business. Your partnership should allow the POS provider to sell through you, and offer you compensation for those sales. Make sure your partner plans to sell through dealers like you only, or to different regions beyond your reach.

Strengthen Your Portfolio:

Choose a POS partner that offers high-quality products to complement and enhance your portfolio. With a bigger selection of products, you’ll be able to serve more and different kinds of customers. You can also ensure that your customers will have access to additional tools that all integrate into their POS system. You may even be able to bundle items to offer your customers a better value for their business and increase sales for yourself.

High-Quality Support:

If a potential POS partner does not offer their own technical support – run far away. If a problem arises, you don’t want to be left to search for someone else who can provide support. The extra time wasted on searching could cost you in missed sales opportunities. Plus, where will your customers turn if they need technical assistance? Probably to you, so you want to be prepared to assist them. Select a partner who will be able to provide you and your customers with high-quality, fast support. 

Marketing Assistance:

You have a lot on your plate, and don’t have time to worry about creating marketing materials to help sell your products. Marketing is its own job, often handled by many different people. When you’re looking for a partner, find one that will offer marketing assistance. Some companies can provide you with printed materials, branded email templates, web pages, or even promotional items to help you make the sale.

Payment Processing:

Finally, look for a POS partner that also offers payment processing services. By trusting one source for both services, you’ll spend less time communicating back and forth between the two when you have an interested merchant. In turn, the merchant will spend less time making phone calls back and forth if an issue arises with their system. 

Why Choose Total Touch?

If you’re looking to upgrade your traditional cash register or start new with a POS system that will meet all of these awesome partner qualities, we’ve got it! Total Touch is a powerful, easy-to-use point of sale solution that goes beyond classic systems. It is designed to meet the distinct management and operational needs of restaurant owners, including payment acceptance, back office management, inventory control, scheduling, and more. Total Touch is the preferred POS system for a variety of restaurants, from quick-service pizza joints to premier fine dining spots. 

Total Touch is offered by Electronic Merchant Systems, a leading payment processing and merchant services provider. That means any restaurant that chooses Total Touch also has the option to utilize EMS’ payment processing. With one company supplying both system and service, restaurant owners will never have to wonder where they should turn.

Plus, you look like a true expert who offers only the best of both POS software and payment processing. However, if your customer already has a payment processor that they trust and doesn’t want to switch, Total Touch can accommodate that as well. The system is compatible with most merchant service providers, which puts the restaurant owner in total control of their payment processing. 

Additional benefits of Total Touch include"

• Open Table Management – manage tables, servers, and improve guest experience.
• Simple, Easy-to-use Interface – keep staff focused on the customer and not fighting with a complicated system.
• Gift Cards and Loyalty Programs – integrated features to reward customers and keep them coming back.
• Online and Mobile Ordering – increase sales and reduce order errors.
• Pre-authorize Bar Tabs – ensure bartenders charge the customer correctly to keep profits healthy.
• Kitchen Display System – support for KDS and expo kitchen printing.
• Payment Options – options for customer-first service, such as splitting checks by seat.
• Employee Management – manage employee permissions, schedule staff, and track time from any terminal.

 
To learn more about the Total Touch system or to become a Dealer, contact us today!