How to Market Yourself as a Point of Sale Dealer | 5 Marketing Tips

It goes beyond what we think of when we hear the word “marketing”. It’s more than commercials, brochures, radio spots, videos, professionally photographed ads, and things of that nature.

Effective marketing is truly about building a brand and reputation that your customers believe in and want to share with other people.

As a Point of Sale Dealer, you should absolutely seek connection with your customers. This will be the most effective way to market your business. But of course, you can’t just go around knocking on doors and asking to connect. Well, you could, but that probably won’t be as fruitful as the modern tips we have for you in this post.

The following insight is designed to help you start effectively marketing yourself as a Point of Sale Dealer. We hope these tips will help you reach more potential customers and continue to serve your current customer base. 

Build Your Business and Help Restaurants Thrive!

At Total Touch, we know what it’s like to be a point of sale reseller. In fact, we’ve been there. Our solution was designed by resellers, for resellers. We know how important it is for dealers and resellers to have the support of a partner who understands their needs and the needs of their customers.

Click here to invest in your success!

Develop an SEO Strategy

SEO stands for Search Engine Optimization, which is “the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines.” (searchengineland.com)

This process is fundamental to effective digital marketing because search is often the primary source of digital traffic for brands. The higher you can rank in search results, the more likely you are to gain new business.

Although search algorithms and best practices are constantly evolving, the basics never change. These are:

• Create content that answers your potential customer’s questions.
• Include the phrase they might search for in your page title, headline (H1 tag on the page), and page text as it makes sense within your content.
• Include the phrase and variations in your meta description, which is the page summary that will appear on the search engine results page.

Breaking it down like this makes SEO seem way less intimidating, right? Here are four tips to help you start developing your brand’s unique SEO strategy. 

1. Think like a human. How do you search?
   It’s important to remember that there is a human being on the other end of your SEO strategy. Take a moment to think about how that person might search for what they need.
   
   For example, let’s say Chris needs to put some new tires on his car before the winter. Would he type “new tires” into the search bar? Likely not, because he wants to make sure he finds a good deal in his area and doesn’t have time to scroll through tire shop listings all day. Chris would most likely type “new tires for affordable price near me” or “where to find new tires for a good price near me”.
   
   Write like a searcher to have the best chance at being seen!
   
   
2. Optimize for local searchers.
   Like we mentioned before, most searchers will be looking for brands and products that are geographically convenient. Keep this in mind when developing your website content and use your location as a key phrase. If you work with clients outside your area, you can also create specific pages for those locations to help local searchers find you.
   
   And don’t forget to set up your Google My Business profile. This is a crucial step for location-based searches. When your free profile is updated and optimized with your business information, you’ll have the chance to appear on the right side of the Google results page.
   
   
3. Go for the featured snippet!
   On Google, a featured snippet is a short snippet of text that appears at the top of the search results page. The goal of a featured snippet is to make it easier for searchers to find the information they need. If you can get your website or blog listed in this featured snippet section for a specific topic, you’ll gain precious brand exposure.
   
   The best way to get a featured snippet is by writing helpful, relevant content that supports a specific phrase or idea. Creating numbered lists within that content can also help you win the snippet.
   
   
4. Create a strategy and start writing.
   A great SEO strategy starts with a strong content strategy. Here are a few tips from Aespire for developing your content strategy:

• Content that you own helps position your company as an expert or can provide helpful info to people searching for solutions. Find a perspective and own it. Write as only you can write.
• Create a content strategy (i.e., blog content and a publishing schedule) based on keyphrase research (the phrases, or combinations of words people use to search for products and services in your location and for your expertise).
• Write a minimum of 3000 words per month and publish on your blog. This is the best strategy you can deploy.
• Cross link within the site to build content relationships: blog to blog, content to blog, blog to content.
  

Once you’ve got these SEO basics down, it’s time to start reaching out to new and existing customers.

Build Your Business and Help Restaurants Thrive!

At Total Touch, we know what it’s like to be a point of sale reseller. In fact, we’ve been there. Our solution was designed by resellers, for resellers. We know how important it is for dealers and resellers to have the support of a partner who understands their needs and the needs of their customers.

Click here to invest in your success!

Take Advantage of Email Tools

Email marketing certainly isn't a new concept, but it is one of the most effective ways to reach your audience. To achieve the highest return on your investment when it comes to email, you'll need to sit down with your team or a dry erase board to brainstorm some creative email ideas. Here are some tips from WordStream to help you get started: 

• Put thought and creativity into your subject lines.
• Make sure every email has an offer that encourages your readers to take the next step.
• Track your performance and run A/B tests to see what copy and offers resonate with your list.
• Get new website visitors to sign up for your newsletter by offering a bonus content piece or coupon/discount for subscribing.
• Slowly nurture your subscribers via email until they are ready to become paying customers.

If you’re on a budget, don’t worry! There are free email marketing services you can use. Try starting out with a platform like MailChimp and see how you like it.